Bartosz Furtak

Research & Strategic Employer Branding Lead


Expert in the field of strategic Employer Branding and People & Culture. Researcher, strategist, facilitator, trainer and consultant. Designs strategies for employers’ brands, including EVP, personas, strategic goals and measures or implementation projects supporting the implementation of the strategy. Supports companies in designing the experiences of candidates and employees, using Human-Centered techniques – Design Thinking or Service Design. Certified Design Thinking moderator.

In his projects, Bartosz uses a number of research methods and techniques – from classic research, such as quantitative research using CAWI, CATI, PAPI techniques, through qualitative (individual, group interviews, observations), content analysis, communication, market to digital research, such as social listening or analysis of available data from tools and the market.

Bartosz combines his experience from working in marketing, recruitment and strategic agencies. His client portfolio includes organizations such as LINK4, Crédit Agricole, Saber, Brainly, LOTTE Wedel, Philip Morris Polska, mBank and many others, among others.

Regularly shares his knowledge and experience through lectures, trainings or webinars. Academic lecturer in the field of “Research and analytics in Employer Branding” at postgraduate studies at the Kozminski University. Cooperates with Entrepreneurship Incubators at the University of Warsaw and the Jagiellonian University. Has extensive experience not only in conducting trainings or moderation and facilitation, but also in designing development paths, including e-learning design, among others for the WIOSNA Association.

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Team of Experts

The process of designing services in the spirit of Service Design is a creative undertaking. This does not mean, however, that it is based on our assumptions or assumptions. To develop services at a level that will satisfy more and more demanding customers, we use many tools, including:

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