Martyna specializes in creating, supporting the verification and subsequent modification of digital strategies. The processes and strategies she creates help companies make decisions in the area of digital transformation, both inmarketing and internal development of the organization. Martyna works with change agents and deals with transformation issues.
Her most important competencies include data analysis, measuring profitability and the implementation of projects and development programs. Responsible for designing development processes, facilitating workshops in the field of SEM, Social Media, Strategy. Expert in the field of cooperation with external entities and internal stakeholders in the construction of analytical and reporting processes. Conducted comprehensive processes of creating new purchasing and communication platforms. Lecturer at universities such as SWPS, CDV, ALK and WSE.
Participated in strategic projects focusing on the expansion of brands to foreign markets. Her portfolio includes brands operating in over 20 global markets. Actively supports clients from the moment of research and strategy development, to the execution of plans and verification of initial assumptions. Some of the brands Martyna collaborated with include Henkel, Benefit System, Boehringer Ingelheim, Indigo, Mitsubishi Electric, Samsung, Veolia Industry, Ringier Axel Springer, and Jeronimo Martins.
